Music

Piracy in Africa is at a high of 96%, this basically means that even the most successful artistes/ music publishers only realize an average of 4% of their property’s worth.

This can be crystallised into one key problem – lack of a proper distribution network.

• > How does the music reach the end consumer in the shortest time possible?
• > Is it possible to cut off the middle men from the value chain?
• > Is it possible for a customer to get access to an album as soon as the producer makes the finishing touches on it?

The answer is YES. With our lipuka music service we seek to bridge the gap between the studio and the customer

Our key mission in this segment is to:

* Connect the artistes to their customers and fans

* Enhancing the customers experience in the discovery, delivery and consumption of their favourite music

* Bridging the gap in the distribution of music and ensuring steady revenues for the artistes

Being a leader in the mobile music segment dictates that we adopt a different approach, We have figured out that success is not just about a piece of music download being actualised on our platform but its about rewiring an entire industry and clearly mapping out where and how every player in the value chain will make their money…..and how they benefit from the other relationships in the network.